Why pink?
Pink carries tenderness, openness, unconditional attention. But for us it goes further — it's the colour of the newspaper that built one of the greatest sporting movements ever created. The one that sent people into the mountains, gave names to forgotten passes, and turned territory into imagination. That's the pink we work in.
Sport
The fastest way to put strangers in the same place, moving in the same direction.
Territory
The character of a place. The thing that makes it impossible to replicate anywhere else.
Culture
What stays after the event is over — the reason people come back.